Leyenda Tequila Packaging

Leyenda Tequila Packaging was a part of the "Stranger Stranger" project. Inspired by one of the Mexican Legends, the Moon and the Sun, I design the new label for the package based on this story. 

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Besides that, I also wanted to incorporate more of Mexican culture in the design by including the concept of "papel picado," a traditional cut paper folk art that is usually used as banner or decorations for ofrendas, homes, streets, and buildings.